As Vice President, North America Commercial Operations, Travis's leadership is based on a values-first approach while ensuring the entire North American sales organization stays true to the Verathon mission. His management philosophy is focused on instilling an inclusive work environment with high engagement to continuously meet and exceed set goals. Travis oversees the Commercial Team, which includes Sales Leadership, National Accounts, Field and Inside Sales, plus Customer Care.
Travis brings over 17 years of medical device sales experience into his leadership role with Verathon. He joined Verathon in 2004 as a Territory Manager and quickly progressed into sales management, earning promotions to District Manager, Regional Manager, Area West Director, Area East Director, and then most recently to Vice President, U.S. Commercial Team in 2019. Travis earned his BS in Psychology from Towson University.
What do you enjoy the most about being part of the Verathon team?
Leading our passionate sales organization who deliver our innovative, market-leading solutions is a humbling and rewarding experience. Knowing that we together make a genuine difference for our customers and their patients’ lives truly motivate me every day.
What are you most excited about for Verathon’s future?
I look forward to the opportunity to impact our culture positively while driving change and improvements throughout the sales organization, constantly creating more avenues for growth and personal development for our team. Spending my career in sales, I’m innately competitive and love the opportunity to continue to maintain market leadership positions in the segments we serve.
How would you describe the perfect weekend?
I look forward to spending time with my wife, Franny, and our little girl, Mazzy. Whatever we do, such as going to the best beaches in the country, the Jersey Shore, bike riding, or just spending time together as a family, it is the time that is most precious to me.